Shell – VideoBox

Together with The Plastic Bank, Shell produced a reusable water bottle made from recycled plastic that was for sale at all manned Shell stations. Part of the proceeds from each bottle sold was donated to The Plastic Bank.

The aim of the water bottle was to reduce plastic waste, help the local population in Haiti through special projects of The Plastic Bank and reduce traffic accidents by keeping road users well hydrated.

PixioCard developed this special press box together with our reseller BrandBase. The box was sent to large companies and other influencers. The VideoBox offers space for four water bottles and an integrated video screen. When opening the videoBox, a documentary about The Plastic Bank project in Haiti is played, among other things.

Thanks to the beautiful packaging with the eye-catching video message, this campaign was a great success. A great amount was raised for the projects in Haiti.