Influencers surprise
For the launch of their latest mascara, Maybelline wanted to do something special to capture the attention of influencers. Instead of a traditional product launch, the brand decided to harness the power of innovation and visual appeal with an exclusive A6 VideoBox. This luxurious presentation not only captured the attention of the recipients, but also created the perfect atmosphere to showcase the new mascara.
The A6 VideoBox was custom-made and equipped with a personalized inlay that presented the mascara in a stylish and visually appealing way. As soon as the influencers opened the VideoBox, a video automatically started playing, which not only introduced them to the mascara, but also highlighted the brand and the benefits of the new product in an interactive way. The video showed the mascara, but also the brand and the benefits of the new product in an interactive way. The video showed the mascara in action, with close-up shots of the application and the impressive results, which immediately aroused curiosity and interest.
What made this launch truly special was the way the A6 VideoBox was received. The luxurious packaging combined with the impactful video made the experience unforgettable for the influencers. They enthusiastically shared their experience on social media, highlighting not only the product but also Maybelline’s unique presentation. It wasn’t just a product launch, it was an experience that told the story behind the mascara and actively involved the influencers with the brand.
The A6 VideoBox made a powerful first impression and was the perfect way to present the mascara. It’s not just a product you receive, but an experience you share. This innovative approach made the launch spread like wildfire on platforms like Instagram and Tiktok, where influencers showed their followers not just the product, but the experience. It was a clever way to make the latest mascara not just visible, but also wanted.
Maybelline proved with the A6 VideoBox that a product launch can be much more than just offering a new item on the market. It can be an experience that connects people to the brand and makes them excited to share their experiences. Thanks to this unique and charming approach, the mascara quickly reached a wide audience and created a buzz that made the launch successful.
