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The question: a tasteful personal invitation

Beer producer Heineken launched the Star Serve program, a global program to optimize the treatment of beer. With the aim of letting beer drinkers enjoy a perfectly tapped beer. Part of this campaign was a global beer tapping competition for bartenders. PixioCard developed a tasteful personal invitation for Heineken. A luxury card, completely in the Heineken house style, with an integrated video message in which bartenders were personally invited to participate.

The result: an overwhelming response

The personal invitation from Heineken unleashed a real hype. Bartenders from all over the world responded enthusiastically to the video invitation. The number of registrations for the beer tap competition was overwhelming. And the number of bars that could call themselves Heineken Star Serve bar also increased considerably after this campaign.

More about PixioCard invitations

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