Special 3-part version
For Cinecitta in Tilburg we were allowed to create something very special: a custom-made PixioCard in the form of a special triptych. This unique design was inspired by the atmosphere of a real cinema hall, where the recipient immediately imagined themselves in the magical world of film when opening the card.
The PixioCard itself is an innovative card that contains a built-in video. As soon as the recipient opens the card, a video automatically starts playing, creating a dynamic and interactive experience. At Cinecitta, this concept was taken even further in the design of the triptych. The recipient was taken on a visual journey in three parts, giving them a glimpse into the cinema’s offering and the unique atmosphere of the location. Each opening of the triptych revealed a new aspect of the experience, from film trailers to a virtual tour of the cinema.
The goal was to literally pull the recipient into the world of Cinecitta, and that is exactly what we achieved. The video in the PixioCard brought the cinema to life, with images of the interior, the latest film projections, and the exciting experiences that Cinecitta has to offer. It was a creative way to share the cinema experience without having to be physically present.
This special three-part version of the PixioCard is a perfect way to combine the power of storytelling with modern technology. It not only offers visual and interactive elements, but also creates a sense of involvement with the recipient. Whether it was potential customers or partners, the special three-part version gave everyone the chance to experience the magic of Cinecitta in an innovative way.
