Video galore
The world of (online) media is very changeable. For example: about 100 years ago, no one had ever heard of a TV or a computer, let alone that one could have imagined how digitalized our society would be in 2015. In the tangle of changes, there seems to be at least one constant: video. Edison was the first to show moving images in 1893 with his Kinetoscope film projector. First without sound and with a maximum duration of three minutes, later real films were made that could easily last for hours. Nowadays, people download films to their computers, make massive use of 'Netflix' and scroll eagerly through the many videos that YouTube has to offer. It is clear that we love online video, but why do we actually love it so much? Can we simply not get enough of moving images, or is it more complicated than that?
Why do we watch videos?
Nowadays, video accounts for about 91 percent of all internet traffic. Research shows that we hardly ever aimlessly browse the internet, but usually search for specific content. It turns out that we consult YouTube the most for online videos, followed by Facebook. These videos are viewed from a computer, laptop, tablet or smartphone. The ever-growing number of online videos is not only frequently viewed in private settings, but is also increasingly consulted in the workplace. Educational videos in particular are popular, in which a complex problem is explained in a simple manner. Since many people are visually oriented, they often prefer this to the written word.
Besides getting information, we also often watch videos for entertainment. Ducks going down a slide? A dog chasing its own tail? We can't get enough of it. Videos also seem to be the 'culprits' of the ever-increasing mobile data bundles we need. For example, the top five mobile games played in 2015 all contain video, while in 2013 there was not a single game in the top five with video. The mobile apps that we embrace en masse, such as Instagram and SnapChat, have also come to see the importance of video. Why would you send each other a 1-dimensional photo when you can also go for the full package 3-D experience? I mean.
Close that laptop
It should be clear by now: online videos have become an indispensable part of our media landscape. Although we all like to watch online videos a lot, it is also nice – and perhaps necessary – to close the laptop and put a stop to the continuous flow of impulses. Sometimes you want to focus on one thing at a time and give it your full attention. This is where the PixioCard comes into the picture, an innovative product that combines video and print. A handy tool for entrepreneurs to bring a message to the attention of their audience, without having to worry about online competition. For private individuals, it is extremely suitable as a fun, original invitation in a personal jacket. Whether the product is used as a manual, brochure, or personal invitation, the recipient will be surprised either way.
Curious about the PixioCard? Request a sample via the contact form.. We are happy to help you!