Why Video in Print Works

Video and print are both powerful communication tools – but together they are even stronger. Where video offers emotion and explanation, print provides a tangible and personal experience. This combination ensures maximum impact on the recipient.

Research shows that video significantly increases the effectiveness of communication:

• 74% more understanding when explaining complex products or services
• 4x longer retention time of tangible media compared to digital messages
• Stronger emotional connection, especially when the message is delivered physically

The PixioCard brings it all together. The device feels like a luxury card or gift, but works as a direct marketing tool. As soon as the card is opened, the video starts automatically – without the intervention of apps, QR codes or Wi-Fi. The message is direct and undisturbed.

This form of video in print is ideal for product launches, personal invitations, onboarding new customers or thanking employees. You not only create a 'wow' moment, but also increase the chance that your message will be remembered and followed up.

In short: video in print moves, sticks and encourages action. Contact us today.