The Snaps and Instagram Stories are flying around your ears. It is crystal clear that you can achieve a lot with video marketing these days. In 2017, more than 50% of marketing professionals even named video as the medium with the highest ROI. But what if you have never done anything with video marketing? Outsourcing is an option, but getting started yourself is certainly also an option. It is good to know the basics. That is why this article contains 4 tips for everyone who wants to start with video marketing.
1. Focus on the story
Video is a means, not an end in itself. Whether it is in words, sound or images, people love stories. Therefore, do not bombard your audience with videos that are only about your product or service. Take them along in a story and make sure that a viewer sees more than just what you want to sell.
For example, take a look at this video from the Dallas Zoo in America. No expensively produced footage from the park itself, but a simple video showing a gorilla enjoying himself away from the eyes of the visitors.
2. Count to ten
That is the time you have to grab your visitor's attention. Various studies show that a large portion of viewers click away within 5 to 10 seconds. That means that the essence of your story must be crystal clear within this time.
How you do that we see nicely in this video from Nike. Within 6 seconds it is beautifully clear what this little boy dreams of and you as a viewer are in the middle of the story.
3. Think about SEO
SEO, isn't that for websites that need to score in Google? That's right, but after Google, YouTube is now the second search engine in the world. So make sure that your content is also easy to find on YouTube. This is an opportunity that many companies are still missing. A good reason to take this into account immediately when you start working with video marketing. In the video below, you will find a few useful tips.
4. Have a video marketing strategy
Video marketing is a recurring theme on the agenda for many companies. But if there is no well-thought-out strategy, it quickly becomes an incoherent collection of videos. Therefore, map out a logical route in advance. For example, with recurring themes or a larger subject that you cover in a series of consecutive videos. Like Randstad, who had Lonneke try out no less than 100 different jobs in 100 days.