20 July 2015 / Video Card
Nowadays, many campaigns are conducted online. With online marketing, the measurability is very high, you can focus on specific target groups to increase your reach and the costs are lower than with offline media. You would think that online marketing exceeds the effectiveness of offline marketing. Does that make offline marketing outdated? Online campaigns have become increasingly popular over time and offline campaigns are used less than before. Despite these advantages of online marketing, offline marketing has certainly not been wiped off the map.
Research has shown that combining offline and online strategies creates synergy. This means that when you combine an offline campaign with an online campaign, the collaboration of these ensures a greater effect. If you want to be sure that the message gets across, it is wise to spread it both offline and online.
Suppose you have just sent out the weekly newsletter, which leads to 3.427 visits to the website without using offline marketing. Research has shown that if you also use an offline campaign on the same day as sending the newsletter, this can lead to as much as 37 percent more visits to the website via the newsletter. By using an offline campaign, you create synergy and thus increase the effect of the newsletter.
By integrating offline marketing into online marketing, another effect is also created. The mere-exposure effect is the effect that occurs with repeated exposure to a message. The more often you see or hear something, the more you like it. The more often someone is exposed to your campaign, the greater the chance of a more positive attitude towards your message.
The uniqueness of the PixioCard is the combination of print and digital. You don't have to choose between a billboard or a film that you distribute via the internet, but with the PixioCard you have the best of both worlds in one. By means of the PixioCard you send a card with a integrated LCD display that shows your video message. With this special connection, the PixioCard contributes to the synergy between offline and online marketing campaigns. The PixioCard is very easy to use, when you open the video card the message plays immediately. So you don't lose time with things like starting up computers and connecting to the internet. The PixioCard is therefore very handy as a product or company presentation. You always have your video brochure at hand.
Do you also want to increase your chances by combining the best of both worlds? Then choose the PixioCard. With the PixioCard you ensure the best product presentation or a unique invitation for your event or meeting. There are numerous applications to think of to make your campaign successful. Curious about the possibilities? Then don't wait any longer, contact us if you have a would like to request a sample.