Of course you want to send your customers and relations your New Year's wishes at the end of the year. A good moment to make contact again and strengthen your relationship.
But how do you make sure that your New Year's wishes 2017/2018 are original and personal? We are happy to give you a few ideas!
Tip 1: It's not about your business
That may sound unkind, but your New Year's greetings are meant to wish the recipient a happy new year. So avoid your message becoming one long promotional speech about your company and your own business ambitions.
Make it more personal by telling what you want for your customers and relations in the new year. A professional approach is fine. But thank the recipients for what they have done for you instead of emphasizing what you can do for them.
Tip 2: Give a scoop
If your company really has something new to say, then a New Year's greeting is of course suitable for that. The difference with the previous point is mainly that you actually tell something new, instead of telling your customers what they already know.
For example, if you are going to launch a new product somewhere in the new year, this is a good time to announce it. Package your message as a scoop that only your loyal customers and good relations will receive. That makes them feel special and stimulates their curiosity.
Tip 3: Stand out with your New Year's greetings!
Of course, that is easier said than done. Especially when your customers and relations are flooded with Christmas and New Year's wishes towards the end of the year. Therefore, choose a unique shape to package your message.
For example, a large box with a gift in it will stand out more than just a simple card. That card is of course part of it, but you can also stand out with it. Just look at the toepassingen of the PixioCard.
Tip 4: Be yourself
We sometimes see that companies with a formal culture suddenly become very jovial in their New Year's greetings. Or that spontaneous sole traders suddenly fall into meaningless, woolly language in their business communication.
No need! Address your customers in your New Year's greetings just as you do the rest of the year. If your tone is normally businesslike and professional, then that is also fine in your New Year's greetings. Just as you can also send an informal New Year's greeting if you communicate with your customers in the same way the rest of the year.
Want to know more about the possibilities of the PixioCard when sending your New Year's greetings 2017/2018? Feel free to contact come on, we'd love to tell you more about it!