Video is a popular tool to capture special moments, discover and share talent and make long-distance relationships feel a little bit shorter. Not only does this work well for social purposes, it is also increasingly used in the business environment.
Companies are increasingly inviting customers and relations to a business event with a video message and have explanatory videos made for certain products or services. Videos are also an ideal business card to present yourself or your company. Even in the offline world with, for example, our unique video brochure. But what are the important things you should pay attention to when you have a personal introductory video are you going to make?
Body language
Be yourself (both as a person and as an organization)
Clothes that say nothing about your personality or your organization are best left hanging in the closet. Of course it is important that you wear something nice in which you look neat and tidy, but it also has to fit in with the story of your organization. So look at the colors of the clothes you wear, pay attention to the style (casual or very businesslike) and then let this match with the image of your company. By the way, be subtle in wearing jewelry.
Watch your posture
It is important that you sit up straight in your video and radiate energy. If you try to convey a message while slouching or even slumping, you are not credible. Your story will not come across as well and the recipient will be less likely to accept your invitation.
This is because your posture is in conflict with your words. Don't be too stiff, that looks very unnatural. It is also important to pay attention to your body language. So check yourself in advance for nervous tics or strange habits and make sure that these are not visible on the video.
Be enthusiastic, but don't overdo it
Of course, you should sound enthusiastic if you want to explain something or invite someone personally. Just make sure that you keep talking normally – it has to sound natural. Therefore, speak as naturally as possible and do not use a fake voice. Also make sure that you tell relevant things and stay to the point in your story.
Preparation
The eye of the camera
Talk to the camera. When you are talking to someone, look at that person. Blinking is allowed, of course, but keep the natural flow of a conversation in check. Eye contact is very important, even if there is no one looking back at you.
Exposure
Make sure the lighting in the room where you are recording the video is good. Don't sit under a lampshade or fluorescent light in a dark room. Use natural light in a spacious room.
Make a test recording
Check that you can be understood, that you are sitting up straight, that you are talking enthusiastically enough and that your hair is in place. Also check if there are any strange things in the background, such as a lamp that seems to stick out of your head or people walking through the frame further away - that is distracting.
We hope you can use these tips to record a personal video for your customers and relations. If you want more information or tips, you can also read our article about making clear instructional videos of do's and don'ts when making invitations† Good luck!