Want to create a business invitation that is just a little bit different?

January 7, 2020 / Invitation

unique business invitation

It remains a difficult issue, creating a good business and at the same time personal invitation that achieves the desired result. Because no matter how beautiful the event is, if no one accepts your invitation then it will all have been for nothing. With the ideas below we help you to prevent your invitation from not being read but instead getting the attention it deserves. Create a business invitation that is just that little bit different, so your company really stands out. The chance of a successful event is many times greater.

Send an invitation with video

We all know them, the somewhat boring invitations for a business event. They almost say “bring your swimsuit, but we won’t tell you what we’re going to do”. Especially if your target group is invited to multiple business events per month, it’s important to stand out. They should choose your event over someone else’s. But even better, they get excited about your event. What better medium to convey this than a video?

Why video in an invitation

Video is playing an increasingly important role in the marketing landscape. Numbers don't lie. In addition to the fact that more and more companies are using video, an increase of almost 20% compared to last year, consumers are also enthusiastic about video content. It is by far the most favorite way to receive information from companies and brands. It helps them to absorb information in an easy way, but it also helps with the conviction to purchase a product or service. The last advantage of video that we will discuss here is that the chance of sharing the video with colleagues is much greater. So use videos for a business invitation and stand out!

In addition to YouTube, Facebook is also becoming an increasingly important platform for video. 45% of users watch more than one hour of videos per week on the social platform. The disadvantage of these platforms is that it is often like shooting with a shotgun. But hoping that it will be picked up. And that is exactly where the power of a physical invitation lies. You only send this to your specific target group. With the video invitation With PixioCard you can combine the advantages of video with those of a physical business invitation.

Make the invitation personal

Do you have a select target group that is really important to your event? Then create a personal invitation. You don't have to design the entire invitation around that person, but record a personal video message in which you address these people directly. The extra effort you put into the personal video invitation will inspire and enthuse the recipient. This will make them want to come to your event or meeting.

Curious about how to create a fun invitation that matches your video? We previously gave 5 tips for a business invitation. Have you already become so enthusiastic and do you want to PixioCard experience it yourself? Then ask a sample or get inspired by our inspiration brochure.