A company presentation is an excellent opportunity to gain the trust of a potential customer. Especially for larger orders, this is a good way to take the first step towards a successful collaboration.
However, a company presentation is often an uninspired list of facts and visions in a PowerPoint presentation. Therefore, take the following points into account to make your presentations more effective and successful.
Start with the customer
That may sound illogical because the presentation is about your company, right? That's right, but ultimately it's the customer you have to convince.
You do this by showing that you have immersed yourself in the customer and understand what they need. You can then clearly show how you are going to help them with this.
less is more
A presentation should support the story you are telling, not be the story itself. So be careful not to create slides full of text and figures. Your audience will be distracted, will not hear your story anymore and will end up absorbing very little information.
For example, use no more than three lines of text per slide and try to present important data visually as much as possible.
Tell a story
We’ve already talked about your story. So make sure it’s really a story! A list of facts and figures will tire your audience and not stick.
A story with a well-thought-out common thread keeps attention and conveys the message better.
Avoid jargon and managerial language
Even aligning the roadmap with stakeholders or steering the agility of the implementation process? You may be able to communicate with that language within your company, but many outsiders will have no idea what you mean.
So be critical of the use of this kind of managerial language or other jargon in your presentation. Does your audience know exactly what you are talking about? Fine, but avoid this kind of language if you are not sure.
Practice the presentation
That may sound a bit academic, but half-hearted preparation can lead to unpleasant situations. Moreover, the client may get the idea that you are not taking him seriously if the presentation comes across as unprepared. So practice the presentation before you go to the client. Preferably for one or two colleagues, who can provide you with valuable feedback.
And after the company presentation?
Of course, the sales process does not end with the presentation. Your customer will let all the information sink in and will start thinking about the next step. Therefore, think about the role you can still play in this.
Handouts of the presentation are an option, but will likely quickly end up in the recycling bin. A company presentation in video which one can watch again afterwards is already a lot more interesting and original.