More and more companies are realizing that their target audience is searching for information online. unprecedented popularity of YouTube makes it interesting for companies to offer online instructional videos. Various companies have already ventured into the field of explanation and instructional videos, and with success. We have listed 7 good examples for you.
1: Learn to parallel park
It is a well-known 'thing' during driving lessons: parallel parking. But people who have had their driving license for a long time and do not often parallel park, also like to see how it was done. Rijschool Roordink played smart on this by placing an instructional video online about parallel parking.
2: Apply insulation foil
But it is also useful to make explanation videos in other sectors. For example, how do you place insulation foil in your attic room? Isodiscount made a demonstration video in which they show this step by step. An extra plus in the video: as a viewer you first get to see which materials and tools you need. This makes the video even clearer.
3: Making Nutella brioche
Nowadays, you can go to YouTube for both basic culinary principles and absolute masterpieces. Soups, sauces, luxurious main courses and desserts – there are instructional videos for everything. In a fairly recent instructional video, a Christmas recipe was shared: how to make a Nutella brioche. The video is very powerful because of the clear images, extra tips and suggestions in the explanation and the timing: just before Christmas, many people are busy with the Christmas dinner.
4: Why is it dark at night?
Instructional videos are particularly good for explaining very complex things in simple terms. For example, in this video, MinutePhysics explains very clearly why it is dark at night.
5 & 6: Shale Gas Drilling and the Iraq War
Explanatory videos are also very popular for very current topics such as shale gas drilling and the Iraq war. It helps people to understand certain topics better and gives them the opportunity to easily delve into a topic. Kurzgesagt is a German company that makes animated videos about these kinds of topics and thus plays very cleverly on current topics. Take a look at the examples below.
7: Dumb ways to die
This is not an instructional video like most companies make. Nevertheless, it is perhaps one of the most viral video marketing campaigns of recent times. Metro Trains Melbourne aimed to make passengers aware of the safety risks on the metro. With a catchy song and a 'funny' animation video, they try to get their message across as best as possible. They didn't have to do anything about sharing: at the time of writing, the video has almost 99 million views.
Distribute offline
Do you have any good ideas about making an instructional video? Then you will find a good article on Frankwatching with tips for a good explainer animation. Do you want to distribute your film not only online, but also offline among your customers and relations? Then the PixioCard maybe something for you. For more information you can always contact Contact us.