5 ideas for a business invitation

Is there a special event coming up soon? Like an event or trade fair? Or are you opening a new office building?

Whatever the occasion, you want the right business contacts to be there. The first step to a successful business event starts with a good business invitation. We already discussed the do's and don'ts of invitations now five unique examples for a business invitation.

One that is informative, but also stands out. Here are a few tips to stimulate the curiosity of your guests with your business invitation.

It is important that a business invitation seamlessly matches your company in terms of look. Make sure that the colors, font and the entire design of the invitation match your corporate identity. This recognizability ensures that your invitation gets personality.

A good example is this creative business card from a fashion company. The idea behind this can of course be perfectly implemented in a business invitation. The recognizable label from clothing items is added to the card with the company logo on it. The stitched seam also gives the card even more character.

Infographics are extremely effective in the form of content marketing. It is the perfect combination of word and image that easily takes the reader along in your story. The infographic has become quite established, but is still rarely used as an invitation.

A great way to stand out! It also increases the chance that the reader will look at it attentively. The example below of an invitation for a wedding can also be used for a business invitation

Everyone likes to be treated special. This also applies to the guests at your event. You will probably make sure that they get that little bit of extra attention during the event.

But you can also give them that special feeling in advance. For example, by sending your invitations as VIP passes. The pass immediately gives the recipient a special feeling and of course increases the willingness to come.

Is there a lot to tell in your business invitation? For example, because you are organizing a conference or day with a whole program? Then it is of course good to clearly state this information in your invitation. This way, the recipient knows exactly what to expect, which is of course very pleasant.

In that case, keep in mind that a lot of text is not always read. A good design that combines visual elements with clear information is very desirable in such a case. In this way, you offer a nice balance between an informative and an inspiring invitation.

Is your event about a reveal? For example, a new product, a new service or a new office building? Then the invitation naturally offers an excellent opportunity to give a sneak preview. For example, by incorporating visual elements of what you are going to launch into the invitation.

Below you see the invitation for the launch of a new watch brand. The house style and logo of the brand are already communicated via the invitation. In addition, they already give a little bit of the luxury and exclusive look of the work.

As you can see from these examples, business invitations certainly don't have to be boring and uninspired. And if you really want to make an impression, then a business invitation with video of course a special entrance. Feel free to take a look contact come on, we'd love to show you the possibilities!