1. Integrate brand images
An animation video makes it easy to add logos (and other distinctive symbols) to videos. It is possible to create a world that is completely dedicated to your organization, so the images, colors and logos can be added very easily. For example: when you use animation, you can have a hot air balloon fly in the air with your organization logo on it. Or you can put a t-shirt on everyone in the video with the name of your organization on it. You could even have Scrooge McDuck swimming in a warehouse full of coins with your logo on it. It is your world, nothing is too crazy!
2. Customer loyalty
An animated video can use certain colors and characters that customers will associate with the organization. These colors or characters can then be used for other marketing materials and this consistency will lead to an increased level of customer loyalty.
3. Explain
With the help of an animation video you can make details visible. You can bring forward and explain things that you would not have been able to put into words with just text. For example, in a product presentation, animation video is an extremely suitable method to clearly present all the advantages of the (new) product. It is important to mention that it is not necessary to go into great depth, or to make a video with a length of ten minutes. Short but powerful is the solution.
4. Improved memory
As an organization, you want to attract the attention of your customers first, but then the challenge is to hold on to that attention. It is no secret that the attention span of an average person is quite short in today's multimedia world. People have less patience for reading large chunks of text and are easily distracted. Many people are visually oriented and will remember (aspects of) an animation video sooner than a text message. Since animation video is experienced as entertaining by many people, they -after a while- no longer even realize that the video comes from an organization. A message that is communicated via animation video is therefore more effective than a purely textual message. Does this sound like music to your ears? Then give your company presentation an animation look and experience the difference yourself.
5. Present more information in less time
The combination of audio and visuals allows more information to be conveyed in less time. To ensure that the maximum amount of information is presented to your audience, it is advisable to coordinate the audio and visuals of the video.
For the reasons mentioned above, animation is a powerful marketing tool. Animations usually evoke a sense of nostalgia in us and such a video is also very fun to watch! Both product and company presentations suddenly become a feast for the eyes. An animation video can be integrated well into a PixioCard. Can you picture it: your self-designed PixioCard with an integrated animation video? As mentioned before, such a video is a good idea for a company presentation of product presentation, but have you also thought about a video brochure of original invitation for an event? If you would like to know more about this product, please do not hesitate to contact us and sample to request!
