The video brochure is becoming increasingly popular in the business market. Why do companies prefer a PixioCard more often than traditional promotional forms such as traditional paper brochures and mailings? We put the largest benefits of the video brochure for you in a row.
1. You stand out
In a world where we are constantly confronted with advertising, we become critical. We do not immediately open ourselves up to advertising expressions and close ourselves off from advertising-like information. This sometimes makes it difficult for companies to make themselves visible to consumers or other companies. How do you stand out these days?
A video brochure is a form of promotion that is not yet very common. Companies that receive a card, open it and then have a personal video message played, see something unique and are surprised by it. That is why you achieve more with a video brochure than when you send a traditional paper brochure or approach someone via a mailing.
2. You are not thrown away
We usually throw away promotional emails or letters that we receive. We are not interested, it does not grab our attention immediately and it does not feel personal. Unless the recipient needs you directly, you will achieve very little with these forms of promotion.
With a video brochure you grab that attention right away. Precisely because the video starts playing immediately when the recipient opens the card, your message gets across.
Furthermore, a card with an LCD screen is simply less likely to be thrown in the trash than a letter. The recipient will leave it on his desk and perhaps even show it to colleagues because he or she is so enthusiastic about it. In this way, you increase the reach of the video brochure.
3. You approach someone in an original way
A combination of print, image and sound is not often found. This makes a video brochure very special and ensures that you stand out from the pile of mail with letters.
Also, making a video (at least emotionally) takes more effort than writing a letter, so the recipient feels that you have made an effort for him or her.
4. You make it personal
Perhaps the biggest disadvantage of a mailing by post or by e-mail is that you do not make a personal connection with the recipient. Of course, you can increase the extent to which someone experiences your message as personal with certain tactics, but you will never get it as personal as in a video message. The quality of the LCD screen ensures that your message comes across extra well to the viewer.
5. It is widely applicable
The nice thing about a flyer and a mailing by letter or by e-mail is that you can do anything with it. But realize that this can be done just as well with a video brochure. For example, you can use a video brochure for:
- Promoting an event or trade fair
- Giving information and instructions (e.g. in healthcare and education, but also in technical products and factory processes)
- The present of your company
We hope you can make an informed choice among the many advertising formats and wish you much success in promoting your business.