4 examples of original direct mails

We have been living in the digital age for a number of years now. We can no longer imagine a life without digital possibilities, both professionally and privately. You communicate with customers and colleagues more and more often via email, but also at home and on holiday you are accompanied by all kinds of devices that connect you to the rest of the world. The amount of mail in the mailbox has decreased significantly and at the same time our inbox fills up daily with countless advertising emails. How do you still stand out with direct mail?

For every company it is important to approach customers and potential customers personally. Direct mails are useful to approach a large group of people quickly and in a controlled manner with the same message. The intention is that these people respond by making an appointment or placing an order. Direct mails can be sent by post, e-mail or fax. Although much is done digitally, direct mails via post are most appreciated. This is because mails by e-mail are often seen as spam and people delete these mails unopened. The same applies to a fax. In addition, the recipient's paper is used, which is not always experienced as positive.

Direct mails by post are often in the form of a letter, postcard, personalized folder or a mail pack (from an extensive letter to a package with various cards, letters, vouchers and gadgets).

The advantages at a glance:

• Selection: you determine the recipient(s)
• Personal: the emails can be personalized
• Control: decide for yourself when they are sent or received
• Convincing: a clear way to present your company, products, promotions or prices to your customers or to invite them to a trade fair or seminar
• Measurability: a customer response is personal and easy to process
• Affordable: the costs per shipment are usually low

How do you make sure that your direct mails stand out and don't end up in the trash? Surprise and arouse the curiosity of your customers are the magic words here. Easy to say, but how do you do that? The content and layout of your text remain essential of course. But you can dress it up in a surprising way with the following ideas.

We know them from the past, the picture books with a slider or turntable. Within no time, the books were broken and torn out, because we used them so much. But we are still curious about this effect! Everyone wants to see what happens when we see a slider with an arrow on it. We pull it and an image changes or a message appears. In the example below, you pull the slider and the full wine glass is emptied. In the meantime, the invitation for the New Year's reception appears.
Source: Behance.net

A beautiful layout is appealing. But creative handling of the content and packaging, no matter how simple, stands out. How about this card with short, horizontal stripes? They look like a ladder or train tracks. Put train tickets in it and close the card with two elastic bands that fall over the stripes. Now you have actually made the train tracks. How appropriate!
Source: Beyondbeyond.co.uk

Also copied from the picture books: pop-up images. When you receive a card that looks thicker than a regular envelope, you already feel that there is “more” in it. You open the mailing and a small 3D world appears.
Source: Unifiedmanufacturing.com

How striking are you when you not only show who you are and what you do with pictures and text, but when you can also make that heard and seen with moving images? With a video card or video message, both by post and digitally, you can bring your company, products and services to life.
Source: Pinterest.com

We hope you have been inspired to create an original, eye-catching direct mail to send to your customers and relations! Of course we are happy to help you to create a unique video direct mail. View our references for examples or request a sample now if you are curious about what this might look like in your case.